Cook also announced a $100 price cut for the ipad 2, which will sell for $399. Several observers said the price drop could of curiosity iPad.

8 Mar

An iPad is definitely iPad is a particular iPad. learn more

That’s a message Apple Inc. (AAPL) presented yesterday when it unveiled the 3rd version of its tablet computer, calling it only… iphone.

After naming the prior version iPad 3, Apple abandoned the number-based nomenclature, surprising pundits who speculated that company might identity its new gadget “iPad 3” and “iPad HD, ” referring to its high-definition screen. full read

Failing to set apart the brand new tablet by name may lead to brand confusion for consumers who own the original device, also named iPad, or to get buyers of later versions, said Shiny Gordon, director associated with naming and writing for Landor Members, a brand consulting firm based in San Francisco. learn

“It does complicate things following purchase, ” they said. “It’s also confusing along with the original iPad, down the road, as people have multiple generations with this device. ”

Staying with the original name on the device is almost never new for Cupertino, California-based Apple. The company up to date the iPod an array of times without attaching numbers on the digital music participant. Ditto for MacBook desktops and iMac desktops.

Naming the piece of equipment iPad 3 “would come to be so predictable, ” Phil Schiller, Apple’s person vice president of worldwide marketing, stated in remarks to help you reporters. “We’ve have many products where we’ve never made use of numbers. Sometimes most people do, sometimes most people don’t. ”

The move stands to strengthen Apple’s dominance in the tablet category, claimed Stephen Baker, vice web design manager for industry test at NPD Team. According to market research firm Gartner Inc., Apple will account for two-thirds of the 103. 5 k tablet devices sold in 2012.

‘Thumb In Eye’
“It’s more on the thumb in the attention of everyone as well, like, ‘We don’t ought to put numbers at the rear of our products, because everyone knows what ours is normally, ’” Baker talked about.

Apple gets approximately 20 percent with its sales through the iPad, attracting consumers and business users. It outfitted the brand new version with the sharper screen and additionally faster chip that will help the provider widen its head over Amazon. com Inc., ‘microsoft’ Corp. and Bing Inc. in drugs.

“This move creates an interesting decision concerning branding when a new iteration comes out along with the current model starts to sell at a cut price, ” said Expense Kreher, an analyst at Edward Jones within St. Louis, with a “buy” status on Apple. Nonetheless, he added, “I appreciate the simplicity involving using just a iPad name. ”.